A Stranger Looking in my House Would Probably Think...

A stranger looking in my house would probably think my life is society’s definition of normalcy: a father, a mother, a daughter, and a son, all living in one house. We eat from the same refrigerator, use the same den to watch television, and swim in the same pool. One big happy family, right? Wrong! Behind closed doors, chaos emerges. Unless you were my friend, or a resident of my town, you probably wouldn’t realize that my parents are in the midst of a hectic and painful process: signing divorce papers. My father resides in a guest room downstairs. My parents take turns with days they choose to look after my brother and me. After all, being in the same room together is not always the most pleasant experience. One could even say that what split my parents apart is the fact that they are complete opposites. Although 50% of marriages end in divorce, in my small town, divorce isn’t that common an occurrence. My mom, being the social butterfly that she is, has made it known, publicly, that she and my father have become separated. One might assume that I might be bothered by this part of my life being out in the open; surprisingly, I’m really not. The truth is, I was never â€Å"Daddy’s Little Girl,† making divorce a not-so-hard pill to swallow. Having been brought up in Russia, my father has a completely different mindset from my mom, as well as me. He is shy, stubborn, and maintains completely opposing political views. These days, my dad and I could go on for hours arguing about President Bush’s actions, and it would be considered normal. If you went back a year or two, the situation with my father would be extremely different. I was always somewhat fearful of him; I would never challenge his opinions, and if he and my mom fought, I would sit in silence. The man who was supposed to be the most positive influence on my life made me think that men were pigs, a nd were allowed to treat women like dirt. Ever since my parents began their split, almost a year ago, I have continued to learn that women should not only be treated with respect, but should demand respect as well as demand to have their own opinions heard. My father’s opinion is not the only one which matters in the divorce court, and he has no right to expect more respect than my mom. Yes, I sound harsh, but I, like my mother, deserve and demand respect. Today, when in a situation with my father, I am able to voice my opinion, because it matters. Sometimes, I actually want to thank him thank him for making me a wiser person, and for making me appreciate my own opinion.

Impact of Brand Image on Consumer on Clothing Industry Dissertation

Impact of Brand Image on Consumer on Clothing Industry - Dissertation Example lysis 25 3.1 Theoretical Framework 25 3.2 Justification of Research Method 28 3.3 Sampling 31 3.4 Data Analysis 32 Chapter 4: Research Findings and Discussion 34 4.1 Background of the Respondents 35 4.2 Impact of Brand Image on Buying Behaviour 37 4.3 Possible outcomes and Results 42 Chapter 5: Conclusions and Recommendations 43 References 46 Bibliography 50 Appendix 51 Chapter 1: Introduction 1.1Problem Formulation Clothing happens to be one of the necessities along with food and shelter. However, over the years clothing has been a bit more than just a mere necessity to cover body parts. Clothing has become an integral part of the style statement and hence a lot of companies have entered the clothing business making it quite competitive. The clothing business on global basis includes major players as well as small local players. As a result of the rise in competition marketing and research has become extremely important to gain competitive advantage. The market research and analysis in clothing industry is mostly concerned with the study of consumer behaviour patterns in order to indentify personal needs and also to analyze the perception of the consumers towards various stimuli related to the marketing mix in the form of product, price, place and promotion. One of the most popular topics of market research has been the effect or impact of brand image on consumer behaviour. Researchers round the world have tried to analyze factors that mostly influences a buyer of behave in a certain fashion. Researchers have tried to understand whether the customers are willing to pay premium price for branded products; the association of branding and consumer perception towards quality. Being the developed economy that they are countries like U.K., U.S. has seen the presence of the... Clothing happens to be one of the necessities along with food and shelter. However, over the years clothing has been a bit more than just a mere necessity to cover body parts. Clothing has become an integral part of the style statement and hence a lot of companies have entered the clothing business making it quite competitive. The clothing business on global basis includes major players as well as small local players. As a result of the rise in competition marketing and research has become extremely important to gain competitive advantage. The market research and analysis in clothing industry is mostly concerned with the study of consumer behaviour patterns in order to indentify personal needs and also to analyze the perception of the consumers towards various stimuli related to the marketing mix in the form of product, price, place and promotion. One of the most popular topics of market research has been the effect or impact of brand image on consumer behaviour. Researchers round the world have tried to analyze factors that mostly influences a buyer of behave in a certain fashion. Researchers have tried to understand whether the customers are willing to pay premium price for branded products; the association of branding and consumer perception towards quality. Being the developed economy that they are countries like U.K., U.S. has seen the presence of the plethora of major brands like fast fashion retailers like Zara, H&M, top-shop; major sports cum fashion apparel brands like Addias, Puma, Nike, Fila, Fcuk, etc.

Impact of customer loyalty programme on customer perception and Research Proposal

Impact of customer loyalty programme on customer perception and attitude towards hospitality brands - Research Proposal Example This study all about the positive aspects of the loyalty programs in today’s hospitality industry. The legendary question in the history of the business management is how to satisfy the customers. It is very obvious to understand that customer is the king in any business as the customers are the vital factor in the business that generates the revenue for the company. There are many kinds of customers for various kinds of industry but, for any industry it is very important to satisfy the customers mainly for the hospitality industry where the customer speaks the ultimate words. It is very important for the hospitality industry to think from the customers prospective. The customer’s perception and attitude towards the services provided by the hospitality industry are the vital factors. The customer loyalty programs are very much vital for this industry mainly for the hotels, in most of the hotels the loyalty programs run as these hotels want their customer to be happy and the lingering effect of the loyalty programs will get back the customers in the hotel in the near future . Through out the history of the customer relationship management it has been seen that, the business people have applied many ways to satisfy their customer. The customer loyalty programs have proven to be the most successful methods of satisfying the customers. The needs and wants of the customers are always changing as the time passing by. The main aim of the loyalty programs are to retain and win back the customers. The retention of a customer saves lots of money cost. There are several costs which can be saved and profits can be generated and they are 1: Acquisition cost: the cost of acquiring new customer, 2: Base profit: that is the difference between the price the customer pays and the company’s cost. 3: Revenue growth: a long term loyal customer gives long term revenue for the company. 4: Cost saving: A matured